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Full Features of eCommerce Website

eCommerce Website Features

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, Last Updated on July 15, 2023

Below is the full list of features you will receive when you pay us for an eCommerce Website. By default, all these features will be covered in your project. We hate to say or hear “You have to pay extra because this feature is not included”. Which is why we have included maximum practical features that any business owner would need in their website.

Your business might not need all these features in which case we might not put them, but if you still want it, you can always ask for it and we will put it without additional cost.

Design

A design that adapts to the screen size and resolution of the device being used to view the website, providing an optimal user experience on desktops, laptops, tablets, and smartphones.

Creating different variations of features, if needed, for desktop and mobile. For example, chat option on desktop and WhatsApp option on mobile, or show video on desktop but not on mobile.

The process of optimising a website’s design and functionality for mobile devices to ensure an optimal user experience on smartphones and tablets.

Social media accounts sharing buttons on the website, allowing customers to share products and content with their social networks or view your company’s social media accounts.

A feature that allows businesses to translate their website into multiple languages, making it accessible to customers in different regions. Google translate is included and will be for front-end only. Custom language translation is charged separately. Please see Multiple Language service.

A feature that allows businesses to display prices and accept payments in multiple currencies, making it easier for customers to shop from different regions. The currencies can be changed manually by customer or automatically based on the customer location. Currency exchange rates can be updated automatically or the admin can choose to set them manually.

A feature that allows businesses to integrate their e-commerce website with email marketing services, such as MailChimp or Constant Contact, and send promotional emails to customers. Only integration is covered. Email Marketing campaigns are done by yourself or by us at an additional cost.

Standard setup of email templates to ensure automated emails sent to customers look professional. This work does not include branding or custom design.

Setup of contact forms in all relevant areas to receive customer enquiries. The contact forms can be standard to receive customer messages or it can be purpose built such as “Request a Call” or “Subscribe to Offers”.

A section of the website that answers common questions and concerns that customers may have about the products, shipping, and return policies.

Big image or background video banners, which keep changing in a slide motion, mainly used in the homepage to draw attention to main products or services.

A feature to show images and videos related to business or its products and services. The gallery can be in one main page such as About Us or in every product or service page. It is shown as a combination of media in terms of sliders or grid etc.

A feature that allows businesses to upload videos mainly for general promotion or product and services introduction etc. Typically, videos are embedded from YouTube to maintain website speed but alternative options are available and can be requested.

A feature that allows customers to view product details such as images, descriptions, and prices, without leaving the product category page.

Setup coupons and landing pages for influencers or affiliate partners to earn commission for each product or service they sell.

A feature that allows customers to compare similar products side-by-side, helping them make an informed purchase decision.

A feature that displays badges or icons on product pages, indicating the popularity or quality of the product, such as “Best Seller” or “Customer Favourite.”

User Experience

User profiles that allow customers to save their personal and shipping information, view their order history, and track the status of their current orders.

A feature that allows customers to leave reviews and ratings for products they have purchased, providing social proof and valuable feedback for future customers.

A feature that allows customers to save products they are interested in, to view later and purchase them.

A feature that allows customers to track their order status, view shipping updates, and estimated delivery dates, providing transparency and reducing customer inquiries.

A feature that allows customers to schedule the delivery of their products, such as for a specific date, time, or location, providing flexibility and convenience.

Setup automated emails for admin and customer to receive when a form is filled, or in cases of product and services purchase, refund or similar activities on the website.

Your customers will receive account verification OTP, payment confirmations and other confirmations via SMS message on their registered mobile.

A feature that allows customers to purchase gift cards for their friends and family, which can be redeemed on the website for products or store credit.

A feature that offers exclusive discounts or promotions for a limited time, encouraging customers to make a purchase before the offer expires.

A feature that rewards customers for referring their friends and family to the website, encouraging them to spread the word and drive more traffic and sales.

A feature that allows businesses to create and distribute promotional codes and discounts to customers. This can be based on each product, category or seasonal.

Attention seeking messages in the form of banner, popout or sliders to promote a specific message.

A feature that allows customers to chat with a customer support representative in real-time, providing instant help and support.

WhatsApp icon on the website to allow customers to directly chat with your business on WhatsApp.

Products and Services

Pages that display information about individual products or services, including product images, descriptions, pricing, and shipping information.

A feature that allows customers to filter products based on their preferences, such as colour, size, brand, price range, and ratings.

A feature that allows customers to search for products using keywords, product names, or SKUs, providing faster and more accurate search results. Search result page design will solely be based on our own preference.

 A feature that allows businesses to offer multiple variations of a product. Variations limit to colours, sizes, or styles for the front-end side only.

A feature that allows businesses to bundle multiple products together and offer them at a discounted price, increasing the average order value and customer satisfaction.

A feature that allows customers to subscribe to products or services on a recurring basis, such as for monthly deliveries, providing convenience and repeat revenue. Conditioned that payment gateway supports receiving payments from such subscriptions.

A feature that allows businesses to upload product videos, providing customers with a better understanding of the product and increasing engagement. Typically, videos are embedded from YouTube to maintain website speed but alternative options are available and can be requested.

A feature that displays related products on product pages, encouraging customers to browse and purchase additional products.

A feature that recommends related products to customers based on their browsing and purchase history, encouraging them to make additional purchases.

The process of managing product inventory, including tracking stock levels, what is sold, how much is sold and what is left.

A feature that adjusts the price of products based on real-time factors, such as inventory levels, demand, or competitor prices, optimising sales and revenue.

A feature that offers discounts based on the quantity of products purchased, encouraging customers to buy more products.

A feature that offers different pricing tiers for different customer groups, such as wholesale customers, loyalty program members, or bulk purchasers. Additional charge of 500 AED.

Payment and Checkout

A feature that sends automatic emails to customers who abandon their carts, encouraging them to complete their purchase.

A feature that rewards customers for repeat purchases, social sharing, or referrals, encouraging customer retention and brand loyalty.

A virtual cart that allows customers to add products to their cart while they browse the website, and then purchase them all at once during checkout.

A feature that sends automated reminders to customers who have abandoned their shopping cart, encouraging them to complete their purchase.

A feature that updates the cart automatically as customers add or remove products, providing a seamless and hassle-free checkout experience.

The series of steps that customers go through to complete their purchase, including entering their billing and shipping information, selecting a payment method, and reviewing their order before submitting it.

A feature that simplifies the checkout process by displaying all the required information on a single page, reducing cart abandonment rates.

A feature that allows customers to complete their purchase with a single click, without having to enter their billing and shipping information every time.

The option for customers to choose to pay by cash or bank card upon arrival of the product/service at their doorstep.

The process of connecting an e-commerce website to a payment processor, which enables secure and convenient online transactions. Up to 3 payment gateways are covered. Registration with payment gateway providers and submission of business documents etc is to be done by you while our consultation to go smoothly through the process is included.

A feature that allows customers to choose from a variety of payment methods, such as credit cards, PayPal, Apple Pay, Google Pay, and others.

The process of fulfilling customer orders, including calculating shipping costs, generating shipping labels, and tracking orders.

A feature that allows businesses to ship products to customers in different countries, and calculate shipping costs and taxes accordingly.

A feature that suggests additional or complementary products to customers during checkout, increasing the order value and revenue.

A feature that allows customers to return or exchange products, and receive refunds or store credit, providing a hassle-free customer experience. Conditioned that such features are supported by the provided payment gateway.

Security and Durability

The process of optimising a website’s content and structure to rank higher in search engine results pages, and drive more traffic to the website. The website will be structured so it can be read properly by search engine crawlers. Although SEO Setup^  such as keyword research and sitemap submission to Search Engines is a separate service and is not included.

The process of collecting and analysing data about website traffic, user behaviour, and sales, to improve website performance and identify areas for improvement. Any one option can be chosen between Google Analytics, Google Sense or Zoho PageSense.

Protection from fraudulent purchases, such as stolen credit cards or fake identities, reducing the risk of chargebacks and financial loss through safety measures.

An EU requirement that ensures businesses comply with the General Data Protection Regulation (GDPR) and protect their customers’ personal data and privacy.

These are just a few examples of the many features that can be included in an ecommerce website. We choose the features based on the business’s specific needs and target audience, but you are welcome to suggest any feature that you think might be useful, provided that your specific requests are received before we start the project.

Standard Terms & Conditions sent with your invoice will always override this page and take first priority.

You can click here to learn more about our business process or to find out what we expect from you before starting a project.

At our ecommerce website service, we understand the importance of a well-designed and efficient online store. We take extra care on User Interface to provide a smooth browsing journey, easy to find content and exposure to products and services which are most likely to sell. Contact us today to learn more about our eCommerce Website service and how we can help your business succeed online.

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